With over 100 million users on Instagram, it’s quite common today for people to travel with their smartphones so they can capture and share their travel experiences on Social Media without having to lug around tons of camera equipment. Our Travel expert (and avid Instagrammer) Swanny Davis shares 5 useful tips for instagramming while you travel:
I recently had the opportunity to join a group of travellers on a Greek Island Hopper tour with Topdeck Travel. The group consisted of around 15 well travelled Canadians who embarked on a 10 day trip which began in Athens and would take us to some of the most well known islands in Greece like Mykonos and Santorini. My highlight though was the two days that we spent in the smaller quaint island of Paros.
Aside from travel, one topic that kept popping up was Social Media. In a group of frequent travellers, it was no surprise that almost all of us were very well integrated in this method of sharing our travel experience using tools like Twitter and Facebook; but the common tool for most people was Instagram. Even if you have never used Instagram before, chances are you’ve at least heard of it. It is a simple and easy-to-use photo app for smartphones that allows you to share pictures. (Check out Flight Centre Canada’s Instagram for inspiration)
When you are travelling, Instagram can be a great way to let other people join in your adventure via your pictures. Here are a few tips in my opinion to make the most when sharing your travel pictures:
1.Put some thought into your posts
If you work in the travel business or just enjoy spending your time travelling, try to spend more then just a mere two seconds selecting a picture to post on Instagram.
This is the time where you can build your own brand and create the vibe of your account. Whether you’re passionate about food, landscapes, or capturing people, there are many ways to be creative and showcase your interests and passions through Instagram.
2. Be conscious of your number of posts per day
When you travel you get to experience amazing things everyday and take hundreds of pictures, so it’s very hard to control yourself but trust me, you don’t want to be a “Feed Hogger “. Try not to overflow your followers feed with multiple pictures at the same time by setting a limit of around 2-3 posts per day.
3. Think about the best time to post pictures
This one goes hand in hand with the previous point. The positioning and timing of your post is strongly related to how many people will actually see your picture.
Think about time zones, and ideal times of day like when people wake up, have lunch breaks or even after work commuting home.
If you are travelling with a group like I was, this is a great way to capture your trip through different vantage points! Topdeck helped the group in creating a hashtag specifically for us (#tdfcgreece – Topdeck Flight Centre Greece). Every time someone posts a picture on Instagram and posts that hashtag in the description or comments, anyone could find it right away who is searching for that hashtag. This is a fun and easy way to make the group unique and closer while also capturing long lasting visual memories for everyone. Keep in mind, common hashtags like #travel, #greece and #europe receive hundreds of updates every minute, so be sure to pick a hashtag that is completely unique to your group (or your trip).
5. Share usernames with the group
One of the greatest things about traveling with a group is that you always end up making new friends. I’ve traveled with Topdeck a few times now to know how the profile of the people on their trips are usually young travelers that are fun, enjoy life and love discovering new places around the world. So add the people in your group and share your experience!
There are many other things to keep in mind like giving “photo credit” to a friend that helped you take a picture; don’t repeat too many pictures with the same theme, or put too many hashtags on your post, but I’ll leave that up to your discretion.
The most important thing is to not forget to enjoy the moment and stop to appreciate your trip without taking pictures every minute because sometimes those are the best moments.
That minute when you are watching the most beautiful sunset in Oia, Greece with all of your new friends, and the sun melts into the waters of the Aegean Sea; your camera just can’t capture how amazing that moment is.
Thanks to Topdeck, Delta, KLM & Air France I was able to create new memories that I’ll cherish for life in my memory and in my Instagram.