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Published on September 28th, 2011 | by Alicia Taggio

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Aint Nothing But a ‘G’ Thing

Bruce

Yesterday was United Nations World Tourism Day which was celebrated by many at the Future of Tourism event held in Toronto. An evening of discussion, debate and creative exchange, visionaries from across the spectrum including Gap Adventures founder Bruce Poon Tip, CBC’s David Suzuki, Global Sustainable Tourism Council’s Erica Harms, Planeterra’s Megan Epler-Wood, and Travel Blogger Gary Arndt, all spoke the true hard facts when it comes to sustainable tourism.

The energy in the room was high as David Suzuki kicked off the night with his talk about how tourism not only introduces people to other cultures, but raised some bigger questions about how tourism can create a positive impact and how we, as travellers, can reduce our ecological footprint. This was further highlighted with Erica Harm’s presentation on how sustainable tourism can turn vanishing cultures to enduring ones.

Travel Blogger Gary Arndt also known in the twitterverse as @EverywhereTrip, stressed the importance that if we want to understand the changes in travel, we need to understand the changes in technology first. People are literally picking up their lives and working from different parts of the world as WIFI is becoming widely available in many countries.
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But the anticipation rose throughout the night for ‘the big announcement’  to be made by Bruce Poon Tip. And big it was! With a series of videos and a heartfelt story from Bruce about his 21 years building his company, Bruce addressed a topic that’s been in chasing him for the past five years regarding the lawsuit between Gap Clothing in the US and his brand.

Gbrand

In 1990 Bruce Poon Tip launched Gap Adventures with the belief that other travellers would share his desire to experience authentic adventures in a responsible and sustainable manner. They’ve since grown from a one-man show to a company of over 500, and from a handful of trips in Latin America to hundreds of adventures spanning the globe. Which is why as a company, they’ve decided to take a step forward together and ‘free themselves’. Effective globally October 1st,  the company formally known as Gap Adventures, will now be ‘G Adventures’.

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“The decision is liberating because we are confident in our product and people. I need to focus on the company and what I do best. We only dropped two letters, everything else remain the same. One of our fundamental principles here is to change the lives of anyone who comes into contact with our company. Our business model isn’t about bottom-lines and turnover. It’s about happiness, freedom and independence,” shares Poon Tip. “I’ve always believed that the secret to happiness is freedom, and the secret to freedom is courage. This year, we are taking a bold step with our identity – a change that’s an evolutionary step into the future.”

For more information about their group tours, browse our website or contact one of our Flight Centre agents at 1-866-502-4605 who would be happy to help you.

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About the Author

Alicia Taggio

turned her love of travel into a lifestyle as a digital storyteller. When she's not editing videos or crafting travel stories, you'll most likely find Alicia climbing a mountain somewhere in the world. As one of the co-founders of the #TravelMassive, which is a global initiative to connect people in the travel industry, Alicia is passionate about community and its ability to empower change in the travel industry.



0 Responses to Aint Nothing But a ‘G’ Thing

  1. Pingback: Shift Happened Last Night – Conscious Leadership @ Work | Conscious.Travel

  2. Mike Corey says:

    Haha what’s the tweet on the bottom of the 3rd picture?

    Great one! Would love to meet Suzuki!

    • Alicia Taggio says:

      That was someone quoting Bruce when he joked about people talking about wanting to visit space. How it was the newest fad. It went along the lines of ‘What did you do this weekend? I just came back from space bitches!’ -Had the crowd in laughs on that one. lol 

  3. Regardless the name they will continue to offer great and authentic tourist adventures

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