It’s the most wonderful time of the year… for WestJet commercials!
Like wish lists and candy canes, the Canadian carrier’s much-anticipated video has become an annual tradition.
Today, Vancouver-based WestJet released the latest instalment of its Christmas Miracle series. Like its previous online ads, this one is already going viral.
The award-winning online campaign seems to get bigger each year. 2017 is no exception. Launching the theme of the 12 days of Christmas, WestJet surprised guests over 12 days.
These were no ordinary guests, however. Teaming with charitable organization Boys and Girls Clubs of Canada, WestJet’s Christmas miracle touches the lives of its smallest travellers.
You can don a cozy sweater or book a sun vacation to keep yourself from freezing, but nothing gives a warm fuzzy feeling quite like seeing Christmas through a child’s eyes, which is what this ad achieves.
Richard Bartrem, WestJet Vice-President Marketing Communications, explained, “WestJet creates holiday magic for Canadians every year. This year, we asked for help from youth from St. Alban’s Boys and Girls Club. Christmas, through the eyes of a child, is magical and the children gave us wonderful inspiration for surprising our guests. The best part was that the children got to be present to witness their own miracle come to life.”
Thousands of Westjet Facebook fans tuned in for 12 consecutive days to watch a broadcast of Santa, Mrs. Claus and celebrity guests surprise passengers. Today’s top-secret video is a compilation of these 12 special flights.
From snuggling 40 adorable puppies at Calgary International Aiport, to a spectacular life-sized snow globe in Toronto, the children featured in this video could melt the icy hearts of Scrooge or the Grinch. Be sure to watch the video to find out the twist!
Happy Holidays from your friends at WestJet, Boys and Girls Clubs of Canada, and Flight Centre.
If you’re ready to book your own WestJet flight to see family across Canada for the holidays, or escape winter somewhere warm, we can help! As a WestJet partner, we have loads of airfare and WestJet Vacations deals, whether you’re naughty or nice. Visit us in-store, book online or call 1 877 967 5302.
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