We’ve Joined Forces with Intrepid Travel

by Allison Wallace

Flight Centre and Intrepid Travel are pleased to announce the launch of the first Intrepid My Adventure Store in Canada, following the success of the Joint Venture between the two companies in Australia, New Zealand and the UK.

IMASThe new shop is a re-branded former Intrepid Travel store located at 523 Bloor Street West in Toronto and is now a complete one-stop adventure store selling a full range of adventure travel product including: Intrepid, Urban Adventures, OUT Adventures, G Adventures, On The Go Tours, Topdeck, Contiki Holidays, Busabout, Collette Vacations, Globus Exotics, Peregrine-Geckos, Exodus, Dragoman, Lion World, Quark Expeditions, Caradonna Dive Adventures, The Moorings and more. Intrepid My Adventure Store also organizes flights, travel insurance, pre and post accommodation, and visas.

With an increasing demand for Adventure travel worldwide, bringing this collaboration to Canada was the logical next step. The partnership takes advantage of Flight Centre’s bricks and mortar retail selling strength and air expertise combined with Intrepid Travel’s existing breadth of adventure product and experienced sales team.

“Flight Centre has continued to expand its specialist travel businesses and sees a very promising opportunity in the market for shops dedicated to adventure travel.” Said Flight Centre Canada President Greg Dixon. “The growth potential for this brand is enormous and plans are already in place for a second shop in the GTA within the next 12 months as well as expansion across the country.”

“Intrepid is thrilled to have this opportunity to grow not only Intrepid sales but to grow awareness of adventure travel now in partnership with the worlds’ leading leisure travel retailer.” Said Steven Larkin, President, Intrepid Travel North America. “Intrepid My Adventure Store will be a huge success.”


About Intrepid My Adventure Store:

Intrepid My Adventure Store (IMAS) opened its first store in Melbourne in 2005 followed soon after with a store in London. Driven by the philosophy of “Extraordinary Travel Experiences” IMAS offers many different styles of travel across the adventure holiday sector. Today, IMAS has 14 shops within Australia, New Zealand, the UK and now Canada under a joint venture with Intrepid Travel Pty Ltd and Flight Centre Limited and is the number one Adventure retailer globally.

www.myadventurestore.ca 1 855 783 6309


Media Inquiries:


Allison Wallace                                                     Katy Rockett

Media & Communications                                   Marketing Specialist

Flight Centre Canada                                             Intrepid Travel, Canada

604 202 0872                                                         416 583 2674