Published on May 10th, 2017 | by Daniel Nikulin

Latest WestJet Video Shows Record Setting Lightshow Giveaway

Six months of planning, 40 crew members, six days of building in the desert heat, 61,483 feet of cable and 160 possible winners. That’s what it took Canada’s WestJet Airlines to set two GUINESS WORLD RECORDS during a thrilling landing into Las Vegas that saw one lucky winner disembark with the ultimate #WestJetVegasSurprise.

The creative Calgary-based airline known for its compelling publicity stunts and innovative marketing campaigns released a 3-minute video, titled Las Vegas Desert Lights, highlighting the experience of those on board WestJet flight 1118 from Toronto, as it illuminated a kilometer-wide LED prize board in the Mojave Desert, flashing random seat numbers until eventually settling on a winning seat.

“WestJet turned 21 this year and as the international airline that brings the most guests to Las Vegas, we celebrated by lighting up the desert. Inspired by the brilliance, energy and wonderful experience Las Vegas provides, we created a unique event for our guests by flying over a radiant prize wheel.” – Rob Daintree, WestJet Director of Marketing

westjet plane b737Along with the brilliant lightshow, the overjoyed winner received WestJet‘s ‘Vegas trip-of-a-lifetime’ upgrade that included the following:

  • $2,500USD shopping spree at The Forum Shops at Caesars
  • VIP table at JEWEL Nightclub at ARIA Resort & Casino
  • Brunch at ARIA’s Herringbone
  • A future stay and pool cabana at Flamingo Las Vegas
  • Dinner for two at STK at The Cosmopolitan Las Vegas
  • Two VIP tickets to Blue Man Group with backstage meet n’ greet at Luxor Hotel & Casino
  • Two tickets to Cirque du Soleil
  • Two tickets to BAZ – Star Crossed Love at The Palazzo Las Vegas
  • Two night stay at The Venetian Las Vegas
  • BOSE headphones courtesy of the Las Vegas Convention and Visitors Authority
  • Two round-trip flights from WestJet Airlines

In addition to the grand prize, all passengers aboard WS1118 received discounted tickets to Cirque du Soleil performances, complimentary cocktails at STK at The Cosmopolitan and $25 gift cards for the Miracle Mile Shops at Planet Hollywood Resort & Casino.

The two world records set include ‘greatest light output in a projected image’ and ‘largest circular projection’. Visible from 12,000 feet, the massive LED wheel was 785,398 square metres in diameter and reached 4,666,000 lumens.

Through to July 9, 2017, those travelling to Las Vegas with WestJet could receive their own WestJet prize as the airline continues its amazing lightshow and promotional giveaway. Good luck!

 

Feeling lucky? Book your chance to win the WestJet Vegas trip-of-a-lifetime by calling 1877 967 5302 or by visiting your closest Flight Centre store.

 

club red

Don’t forget to sign up for our free Club Red newsletters for exclusive deals, contests, travel news and blogs!

 

Tags: , , , ,


About the Author

Daniel Nikulin

turned his love of travel into a living and has worked for Flight Centre in various capacities since the late 90’s. Currently an in-house copywriter, Daniel uses his industry experience to bridge the gap between travel professional and professional traveller. When he’s not abroad with a pen in hand, he spends his time with his band and cat, Leroy.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑

Talk to one of our

Airfare Experts

1855 504 1954

Our consultants:

check
Can personalize your vacation
to meet your needs

check
Can find the best value
for your money

check
Can give advice on the
best way to put your trip
      plans into action

*Where would you like to fly?

*Departure Date
*Return Date

*Name.
Phone

*City/Airport.

*Province

*Email.

Additional Comments.


*Required