On August 1st, 2020, Mpuuga Rwabutara became Flight Centre Travel Group Americas’ first Diversity Ambassador.
This pivotal role was created to ensure that the organization’s commitment to diversity, equity, and inclusion translates to meaningful action that will have a long-termpositive impact. Rwabutara’sleadership position is supported by a committee for diversity and race relations.
In his role, Rwabutaraserves as an internal point of contact for FCTG Americas employees who may need support, acts as a representative on the committee,is the liaison between the committee and the senior executive team,and assists in educating seniorleadershipon issues within our organization related to diversity and anti-racism efforts.
Since appointing a Diversity Ambassador, Flight Centre Travel Group Americas has committed to five pillars of action:
Emphasizing the value of diversity in the workplace
Improving diversity and inclusion practices
Identifying areas of opportunity
Enhancing the sense of belonging and human relations
Minority employee support
In support of these pillars, FCTG Americas is proud to have already begun several initiatives including:
Introducing a formal Diversity & Inclusion policy
Improving diverse representation in marketing visuals
Providing training and resources for accessible travel services
Sharing tools and resources with staff about equity and inclusion
Conducting a gap analysis staff survey to identify biases in hiring and promotion trends
Engaging in dialogue with industry partners who are also committed to equity and diversity.
Defining marketing partnership criteria based on equitable and anti-racistpractices
In the weeks and months to come, FCTG Americas’ commitments to diversity, equity, and inclusion will expand further to help remove implicit and systemic bias from business practices.
This vision for a more equitable organization includes several initiatives, such as:
Building strategic partnerships with small tourism, hospitality, and MICE businesses including BIPOC-owned hotels and tour operators
Leadership pathway mentorship programs designed to diversifysenior leadership teams
Local community partnerships
Equity and anti-racism curriculum for all organization levels.