After a much-anticipated media tease, Air Canada unveiled its attractive new livery and uniforms today.
Canada’s flag-carrier held three simultaneous events in Montreal, Toronto and Vancouver. Attendees were treated to the first glimpse of Air Canada’s new appearance, as well as sample tastings from its latest menus.
The airline’s brand revamp commemorates its 80th anniversary, as well as Canada’s 150th birthday later this year.
Benjamin Smith, Air Canada President, Passenger Airlines, spoke at the Toronto event, describing the fresh look as representative of “the strength of our nation and the future-looking spirit of our airline.” Smith also acknowledged Air Canada’s latest fleet member, the Boeing 787 Dreamliner.
Air Canada’s fleet of 300 principal and regional aircraft is repainted a bold black and white, highlighting the trademark red maple leaf. Airplane cabins are also modernized, with inviting natural hues and charcoal grey and red accents. The interior design complements Air Canada’s stylish new uniforms.
Canadian menswear designer Christopher Bates was at the helm of the uniform overhaul. Described as “urban chic,” Air Canada personnel can look forward to sporting their new look in the coming months.
British Columbia-based Chef David Hawksworth developed Air Canada’s Signature Dishes, showcases the best Canadian ingredients from coast-to-coast. Toronto’s Dufflet Pastries will also land on the Air Canada menu, with their pumpkin spice loaf being featured in Premium Economy and Economy flights to Europe. Lucky passengers will wash it down with fine Lavazza coffee, which will be Air Canada’s signature coffee staring in April.
World-renowned Quebecoise sommelier, Veronique Rivest, was appointed to select what the airline promises, according to their Twitter page, as “incredible wines” for its new menu. Using the hashtag #flytheflag, Air Canada will continue to showcase its exciting new announcement and photos of its stunning livery.
Air Canada increased its global network in 2016, with 28 new routes, including 15 significant international routes. 2017 will see the continuation of this expansion. With Air Canada’s sophisticated new look, our flag-carrier will represent Canada well as it flies across international skies.